Horwitt Meets Behar
U
pdating an iconic design has its risks. Purists may cry
foul, but on the other hand, time moves ever-forward and
simply stamping out the same design year over year has
its own risks, and with a brand who’s name means “always in motion” in Esperanto, stagnation is really not an option. Up to now the
brand has elaborated the austere dot-on-dial design first proposed
by Nathan George Horwitt in a variety of looks that in some instances overwhelmed the minimalist nature and purity of the design.
Coming back to the roots of what made the Museum watch
great, Movado has engaged the services of another industrial designer to interpret the original, without losing the essence of what
made it great in the first place.
This new Museum design is called the Edge collection and was
developed in collaboration with industrial designer Yves Béhar and
his design firm fuseproject. Uniting the talents of two of the most
important industrial designers of the last 70 years, Nathan George
Horwitt and Yves Béhar, Movado has brought innovation and sophistication to the legendary Museum dial.
“I met Yves at the Aspen Ideas Conference in 2013 and we
immediately connected through our deep appreciation of design,”
said Efraim Grinberg, CEO and Chairman, Movado Group. “The idea
of looking at Horwitt’s original Museum Dial concept through Yves
Behar’s design-focused vision was a compelling prospect for Movado and we are extremely proud of the result. The Movado Edge
collection offers a stunning new interpretation of Movado’s iconic
signature – it is so distinctly and uniquely Movado, we decided we
did not need to include the logo on the dial.”
First created in 1947 by artist/designer Nathan George
AboutTime Magazine | FASHION 29