AB 299 STUDY Education Terms/ab299study.com AB 299 STUDY Education Terms/ab299study.com | Page 7

Once you have completed your matrix, submit a minimum of four
pages which includes the CPM, your recommendations for Tim, as
well as a title page and a reference page to the Dropbox area of the
course.
Additional Resource: The U.S. Small Business Administration website.
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AB 299 Unit 5 Assignment The Competitive Environment

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Assignment: The Competitive Environment
This will be another step in starting work on your Final Project:
Review the scenario Tim’s Coffee Shoppe. You will begin to create the
foundation for your final project marketing plan.
http://extmedia.kaplan.edu/business/Media/AB
299/Tims_Coffee_Shop/index.html
Checklist:
Describe the competitive environment in this industry.
Read the surveys in the filing cabinet in the Unit 9 Final Project
scenario.
Describe how you will apply the 4 P’S of marketing to the survey
information and how it will impact your marketing strategy.
Write a summary of your research.