AB 299 STUDY Education Terms/ab299study.com AB 299 STUDY Education Terms/ab299study.com | Page 6

Service
Reliability
Expertise
Company Reputation
Social Responsibility
Appearance
Credit Policies
Advertising
You can examine the above data in several ways. While the total score
for Tim’s business maybe is higher than his major competitors, Tim’s
may have a lower score in another area which means they are not as
competitive in those areas. Some of these areas might allow their
competitors to create advantages and their customers or potential
customers may choose their competitor over Tim’s business. For
example, if their products are closely rated but their competitor has a
higher score on staff friendliness, might their customers start
frequenting their competitor’s business? What would you recommend
to increase Tim’s score in this area?
For this Assignment, spend some time looking around Tim’s Coffee
Shoppe. Look either online or visit two competitors in your area that
Tim may compete against and familiarize yourself with their business.
You may even be a frequent customer of a coffee shop and already be
aware of how you might rate their strengths against Tim’s.
Copy and paste the matrix above to your own document. Fill in the
matrix with your results from your research. Feel free to change or
add any of the other factors listed.