factors and rate the strength of each one in Tim ’ s business as well as his primary competitors . See the example below . Each coffee shop was ranked first , second or third in each of the factors that may or may not affect their competitive advantage .
Now using competitors researched on the Internet or in your local area , create a CPM for Tim .
Other factors you may wish to consider include : Price Selection Service Reliability Expertise Company Reputation Social Responsibility Appearance Credit Policies Advertising
You can examine the above data in several ways . While the total score for Tim ’ s business maybe is higher than his major competitors , Tim ’ s may have a lower score in another area which means they are not as competitive in those areas . Some of these areas might allow their competitors to create advantages and their customers or potential customers may choose their competitor over Tim ’ s business . For example , if their products are closely rated but their competitor has a