AB 299 Unit 4 Assignment Competitive Advantage For more course tutorials visit www . tutorialrank . com
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AB 299 Unit 3 Assignment Human Resources and Technology ==========================================
AB 299 Unit 4 Assignment Competitive Advantage For more course tutorials visit www . tutorialrank . com
Competitive Advantage
You are a marketing consultant to Tim ’ s Coffee Shoppe . A way for Tim ’ s Coffee Shoppe to determine the advantages ( or weaknesses ) Tim ’ s has as compared to their competitors is through doing aCompetitive Profile Matrix ( CPM ). When you identify Tim ’ s key success factors , you can weigh them according to the strength / weakness as compared to the competitors . You can set any weight you wish , but a simple one is :
1 – Major weakness 2 – Minor weakness 3 – Minor strength 4 – Major strength
Key success factors can be identified for the business . They can include things such as the quality , location , brand recognition , profitability , product , the staff , etc . In the matrix , you will list these