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Assignment: The Competitive Environment

This will be another step in starting work on your Final Project:

Review the scenario Tim’s Coffee Shoppe. You will begin to create
the foundation for your final project marketing plan.
http://extmedia.kaplan.edu/business/Media/AB
299/Tims_Coffee_Shop/index.html

Checklist:

Describe the competitive environment in this industry.
Read the surveys in the filing cabinet in the Unit 9 Final Project
scenario.
Describe how you will apply the 4 P’S of marketing to the survey
information and how it will impact your marketing strategy.
Write a summary of your research.
Video- http://content-bus.kaplan.edu/AB 299_1301C/topics/AB 29905-11-asm-01_video.html
Write a paper in APA format consisting of at least 4 pages in length,
including the title and reference page. Submit your paper to the
Dropbox before the end of this unit.