AB 219 STUDY Start With a Dream /ab219study.com AB 219 STUDY Start With a Dream /ab219study.com | Page 23

major city center. Be sure to use the marketing language found within
Chapters 4 and 5 of your textbook to explain your findings.
Step 5. Based on the findings of your external environmental analysis,
write a 500 word business memo to the owners of U Drive Transport
discussing why the company should or should not consider expanding
into the country you chose to examine. Be sure to use Chapter 5 of the
textbook to inform your understanding of global marketing. Apply the
marketing language in your writing. You must examine the external
marketing environment before writing the business memo.
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AB 219 Unit 5 Assignment Bon Vivant Organic Gourmet
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In this Assignment, you will create an audiovisual presentation to
verbally market a product to another business rather than to
consumers.
According to Lamb et al. (2014), business marketing differs from
marketing to consumers only in terms of the use of the products or
services ─ leaving out the consumer. Business marketing entails
marketing to persons and businesses who will then offer it to
consumers. These products can include parts of goods or those that
are used to manufacture other products, or services used by
organizations to operate more efficiently or that are later resold. To
demonstrate your comprehension of Business Marketing, read the