AB 219 STUDY Start With a Dream /ab219study.com AB 219 STUDY Start With a Dream /ab219study.com | Page 22

● Explain the importance of ethics and social responsibility in
marketing as a result of your case study analysis.
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AB 219 Unit 4 Assignment U Drive Transport
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Instructions:
Examining the external environment for opportunities and threats to a
company, brand, and product is an essential step in the development of
a marketing strategy. As a new marketing associate with U Drive
Transport, you are tasked with examining the global marketplace for
expansion opportunities and threats.
Step 1. Use the template starting on page 2 to execute this task.
Step 2. To begin the process, choose one region of the world by
visiting: http://www.state.gov/countries
Step 3. Choose one (1) country within your chosen region of the world.
Locate one (1) major city center within your chosen country and
examine the external marketing environment for opportunities and
threats.
Step 4. Using Chapters 4 and 5 in the textbook to inform your
understanding of the 6 factors of the external environment in the
global marketplace, examine the opportunities and threats to the
company, brand, and product of U Drive Transport in your chosen