AB 219 STUDY Start With a Dream /ab219study.com AB 219 STUDY Start With a Dream /ab219study.com | Page 20

3. Use APA style referencing to avoid plagiarism. Include in-text
citations and a References page. Use a minimum of 2 References
resources, including your textbook.
4. Select a Disney franchise mentioned in the case study.
5. In your business memo, summarize the following marketing strategy
components of your selected Disney franchise by addressing the
following items:
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AB 219 Unit 3 Assignment Barclays Bank
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In this Assignment you will read the Cengage® Case Study: “Barclays
Bank: Banking on Ethics” and then respond to the checklist items in a
critical essay based on the scenario below.
Assignment Scenario:
As a new marketing associate with Barclays Bank, you are tasked with
writing a critical essay sum marizing what transpired during the
investigation conducted by the United States Department of Justice
into the abuse of the London Interbank Offered Rate (LIBOR) interest
rate regulated by the British Banker’s Administration. This essay, if
chosen by your new employer, will be the report presented to the Board
of Directors.