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AB 219 Unit 2 Assignment Movie Insights, Inc
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Scenario:
You are a new marketing associate working for a growing Hollywood
movie production company named Movie Insights, Inc. Your
marketing manager is working on a quarterly update to the marketing
plan for the company. The marketing manager assigns you the task of
researching the success of the Disney Company under the direction of
Chief Executive Officer (CEO) Bob Iger during the years 2006–2012.
You have 7 days to conduct your research and report your findings.
Directions for completing this assignment:
Before beginning this Assignment, make sure to review the Learning
Activities pertaining to the target market and marketing mix which you
will help you to be more successful in completing this Assignment.
Write a 2-page, business memo answering the following questions. For
assistance with your Assignment, please use your textbook and library
research resources. The directions for you to execute this task are as
follows:
1. Read “Disney®: The Happiest Place on Earth” case study: Click
here
2. Learn how to write a Business Memo by downloading the PDF
below.