AB 219 STUDY Start With a Dream /ab219study.com AB 219 STUDY Start With a Dream /ab219study.com | Page 13

7.
Question :
Indicate whether the statement presented is true
or false. Occupation is a popular demographic variable for
segmenting markets because occupation influences consumer’s wants
and determines their buying power.
8.
Question :
Indicate whether the statement presented is true
or false. Markets can be segmented using a single variable, such as
age group, which is more precise, but it is typically more difficult and
complex to use than multiple-variable segmentation.
9.
Question :
Indicate whether the statement presented is true
or false. Age is a popular demographic variable for segmenting
markets because age influences consumer’s wants and determines
their buying power.
10.
Question :
Indicate whether the statement presented is true
or false. Gender is a popular demographic variable for segmenting
markets because gender influences consumer’s wants and determines
their buying power.
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AB 219 Quiz 7
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