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1.
Question :
Indicate whether the statement presented is true
or false. The process of dividing a market into meaningful, relatively
similar, and identifiable segments or groups is called market
diversification.
2.
Question :
What is the term for a means of displaying of
graphic, in tow or more dimensions, the location of products, brands,
or groups of products in customers minds?
3.
Question :
What is the targeting strategy called that views
the market as one big market with no individuals segments and thus
uses a single marketing mix?
4.
Question :
Indicate whether the statement presented is true
or false. Demographic segmentation refers to segmenting markets by
region of a country or the world, market size, market density, or
climate.
5.
Question :
What is the process called for dividing a market
into meaningful relatively similar and indefinable segments for
groups?
6.
Question :
Indicate whether the statement presented is true
or false. An undifferentiated targeting strategy is when a firm selects
a market niche (one segment of a market) for targeting its marketing
efforts.