AB 219 STUDY Start With a Dream /ab219study.com AB 219 STUDY Start With a Dream /ab219study.com | Page 29

The car sharing business has grown in popularity throughout the
world in densely populated major city centers. Over the past few years,
U Drive Transport company has dominated the United States
marketplace as a premier car sharing business. You have recently
accepted a job with U Drive Transport as a marketing associate to help
the company expand into the global marketing environment. To
familiarize yourself with the car sharing business, visit the websites of
competitors of U Drive Transport:
● Research “car sharing” on the Internet and research 2 competitors
in this industry.
As the new marketing associate for U Drive Transport, you have been
tasked with preparing a prerecorded presentation to train new account
managers and sales representatives on the features and benefits of the
U Drive Transport product offering. Additionally, you must provide
training on the seven steps (slides #4–10) of the personal selling
process located in your text (Chapter 17) and in the steps below.
Directions for Executing this Assignment:
● Watch the Video on U Drive Transport: Click Here
● Register for a FREE Brainshark® account (© 2014
Brainshark):Click Here
● Visit the Brainshark website and familiarize yourself with the free
presentation tool that you will use to record the sales training: Click
here for the home page and access their tutorials.
● Review the following document: Explaining a Process