AB 219 STUDY Start With a Dream /ab219study.com AB 219 STUDY Start With a Dream /ab219study.com | Page 28

Product Benefits
Product Packaging
Product Labeling
Trademark
Part 2:
Defend Your Answer Challenge:
Step 1: Highlight your multiple choice answer in yellow.
Step 2: Write a 100 (or more) word discussion in defense of each of
your answers to the multiple choice and true/false questions using
research from your textbook to help substantiate your understanding
of products and the new product development process. Apply APA style
referencing in your writing.
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AB 219 Unit 9 Final Project Professional Selling and Sales
Promotion
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You will prepare an audiovisual sales presentation that is supported by
creative sales promotions as you assume the role of the new marketing
associate for U Drive Transport.
Scenario