5. Question: What is the process called for dividing a market into meaningful relatively similar and indefinable segments for groups?
6. Question: Indicate whether the statement presented is true or false. An undifferentiated targeting strategy is when a firm selects a market niche( one segment of a market) for targeting its marketing efforts.
7. Question: Indicate whether the statement presented is true or false. Occupation is a popular demographic variable for segmenting markets because occupation influences consumer’ s wants and determines their buying power.
8. Question: Indicate whether the statement presented is true or false. Markets can be segmented using a single variable, such as age group, which is more precise, but it is typically more difficult and complex to use than multiple-variable segmentation.
9. Question: Indicate whether the statement presented is true or false. Age is a popular demographic variable for segmenting markets because age influences consumer’ s wants and determines their buying power.
10. Question: Indicate whether the statement presented is true or false. Gender is a popular demographic variable for segmenting markets because gender influences consumer’ s wants