AB 219 Quiz 6 FOR MORE CLASSES VISIT www. ab219study. com
10. Question: Indicate whether the statement presented is true or false. Consumers attempt to reduce dissonance in the postpurchase phase by justifying their purchase decision. ===============================================
AB 219 Quiz 6 FOR MORE CLASSES VISIT www. ab219study. com
AB 219 Quiz 6
1. Question: Indicate whether the statement presented is true or false. The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups is called market diversification.
2. Question: What is the term for a means of displaying of graphic, in tow or more dimensions, the location of products, brands, or groups of products in customers minds?
3. Question: What is the targeting strategy called that views the market as one big market with no individuals segments and thus uses a single marketing mix?
4. Question: Indicate whether the statement presented is true or false. Demographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate.