AB 219 STUDY Extraordinary Success/ab219study.com AB 219 STUDY Extraordinary Success/ab219study.com | Page 13

4.
Question :
Indicate whether the statement presented is true
or false. Demographic segmentation refers to segmenting markets by
region of a country or the world, market size, market density, or
climate.
5.
Question :
What is the process called for dividing a market
into meaningful relatively similar and indefinable segments for
groups?
6.
Question :
Indicate whether the statement presented is true
or false. An undifferentiated targeting strategy is when a firm selects
a market niche (one segment of a market) for targeting its marketing
efforts.
7.
Question :
Indicate whether the statement presented is true
or false. Occupation is a popular demographic variable for
segmenting markets because occupation influences consumer’s wants
and determines their buying power.
8.
Question :
Indicate whether the statement presented is true
or false. Markets can be segmented using a single variable, such as
age group, which is more precise, but it is typically more difficult and
complex to use than multiple-variable segmentation.
9.
Question :
Indicate whether the statement presented is true
or false. Age is a popular demographic variable for segmenting