AB 219 STUDY Extraordinary Success/ab219study.com AB 219 STUDY Extraordinary Success/ab219study.com | Page 12

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AB 219 Quiz 6
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AB 219 Quiz 6
1.
Question :
Indicate whether the statement presented is true
or false. The process of dividing a market into meaningful, relatively
similar, and identifiable segments or groups is called market
diversification.
2.
Question :
What is the term for a means of displaying of
graphic, in tow or more dimensions, the location of products, brands,
or groups of products in customers minds?
3.
Question :
What is the targeting strategy called that views
the market as one big market with no individuals segments and thus
uses a single marketing mix?