AB 219 STUDY Education Terms/ab219study.com AB 219 STUDY Education Terms/ab219study.com | Page 3

interviewing is known as a central-location telephone
facility.
10.
Question :
Indicate whether the statement presented is true
or false. A sample arranged in such a way that every element of the
population has an equal chance of being selected as part of the sample is
a non-probability sample.
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AB 219 Quiz 2

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AB 219 Quiz 2
1.
Question :
Which of the following best represents a
formidable brand reputation in relationship to SWOT?
2.
Question :
What is the term for a marketing strategy that
tries to increase market share among existing customers?
3.
Question :
Which of the following represents an
unconvincing brand reputation in relationship to SWOT Analysis?
4.
Question :
What is the term for a written document that
serves as a guidebook of marketing activities for the marketing
manager?
5.
Question :
Which of the following is an example of a
market-oriented mission statement?
6.
Question :
A vendor for Kaplan Motors received the
following message from one of Kaplan's marketing managers: "As we
move forward during the 21st century, Kaplan is committed to building