AB 219 STUDY Education Terms/ab219study.com AB 219 STUDY Education Terms/ab219study.com | Page 2

1.
Question :
Indicate whether the statement presented is true
or false. The Internet is an important resource for gathering competitive
intelligence, but non-computer sources such as company salespeople,
industry experts, and Uniform Commercial Code filings can be equally
valuable.
2.
Question :
What is the philosophy that focuses on the
internal capabilities of the firm rather than on the desires and needs of
the marketplace?
3.
Question :
Indicate whether the statement presented is true
or false. The system most commonly used for gathering marketing
information is called an information processing system.
4.
Question :
Which definition below describes secondary
data?
5.
Question :
What is the term that refers to a companywide
business strategy designed to optimize profitability, revenue, and
customer satisfaction by focusing on precise customer groups?
6.
Question :
Indicate whether the statement presented is true
or false. A strategy that focuses on keeping and improving relationships
with current customers is called relationship marketing.
7.
Question :
What is the term for the delegation of authority to
employees to solve customers’ problems quickly- usually by the first
person the customer notifies regarding a problem?
Question 8. Question :
Indicate whether the statement presented
is true or false. Tim’s Telemarketing Service is using creative tactics to
get prospective customers to buy a product they may or may not need.
This is known as the relationship concept.
9.
Question :
Indicate whether the statement presented is true
or false. A specially designed phone room used to conduct telephone