AB 219 Unit 6 Assignment Numi Organic Tea Company For more course tutorials visit www . uophelp . com
Microsoft PowerPoint with audio covering the characteristics that make Bon Vivant Organic Gourmet a business product .
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AB 219 Unit 6 Assignment Numi Organic Tea Company For more course tutorials visit www . uophelp . com
In this Assignment , you will discuss antecedents of target marketing as they relate to the video case study on Numi Organic Tea . The video case study on Numi Organic Tea describes how the company ’ ssampling program helps position the Numi Organic Tea brand with its target markets . The brand ’ s premium position ties naturally into the customer outlined in the film , but Numi is also interested in expanding outside of the major tea drinker into more casual tea drinkers .
Short Essay : Write a 250 ( or more ) word discussion using research from your textbook to help substantiate your understanding of segmentation , target marketing , and positioning . Apply APA style referencing in your writing .
What is Numi ' s principle marketing plan ? In what way does Numi ' s marketing team use what they know about their target demographic to implement their marketing plan ?
Defend Your Answer Challenge : Highlight your multiple choice answer in yellow . Write a 100 ( or more ) word discussion in defense of your answer to the multiple choice and true / false questions using research from your textbook to help substantiate your understanding