In this Assignment , you will create an audiovisual presentation to verbally market a product to another business rather than to consumers .
According to Lamb et al . ( 2014 ), business marketing differs from marketing to consumers only in terms of the use of the products or services ─ leaving out the consumer . Business marketing entails marketing to persons and businesses who will then offer it to consumers . These products can include parts of goods or those that are used to manufacture other products , or services used by organizations to operate more efficiently or that are later resold . To demonstrate your comprehension of Business Marketing , read the following scenario and follow the directions to complete this Assignment .
Scenario :
You have just been hired as a new Business-to-Business ( B2B ) marketing associate with ZMX Global , inc ., a national distributor of food , beverage , and supplies to hospitality oriented businesses . As part of your marketing training , you have been tasked with finding new marketing opportunities ( Retailers , wholesalers , Internet , institutions , etc .) for the distribution of a new product called “ Bon Vivant Organic Gourmet ,” a high quality organic frozen food product . Read the BonVivant Business and Product Profile : Click Here .
Your job as a B2B marketing associate is to build relationships with reputable organizations that will successfully represent ZMX Global , Inc . and the Bon Vivant Organic Gourmet brand and product with integrity .
Directions :
Using what you learn from reading Chapter 7 to inform your work on this Assignment , build a 5- slide audio visual presentation using