4.
Question :
What is the result of an imbalance between actual
and desired states?
5.
Question :
Indicate whether the statement presented is true
or false. When buying products, consumers always follow the same
five steps in the consumer decision making process and do not stop
until a purchase has been made and evaluated, proceeding in the
following order:
6.
Question :
What is the term for a measure of a Web site's
effectiveness, calculated by multiplying the frequency of visits by the
duration of a visit by the number of pages viewed during each visit?
7.
Question :
Indicate whether the statement presented is true
or false. Of all the factors that affect consumer decision making, age
exerts the broadest and deepest influence?
8.
Question :
Indicate whether the statement presented is true
or false. The key characteristic distinguishing business products from
consumer products are their physical characteristics, not their intended
use.