AB 219 Quiz 5 AB 219 Quiz 5

AB 219 Quiz 5
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AB 219 Quiz 5
1.
Question :
What are the two basic types of external
information sources used when a person seeks information in the
outside environment?
2.
Question :
Indicate whether the statement presented is true
or false. One thing marketing managers cannot do is create wants on
the part of the consumer, which exist when someone has an unfulfilled
need and has determined that a particular good or service will satisfy
it?
3.
Question :
Indicate whether the statement presented is true
or false. A modified rebuy is a situation vendors prefer because the
purchase is not looking for new information or other supporters. An
order is placed and the product is provided as in previous orders.