AB 219 Quiz 1 AB 219 Quiz 1 | 页面 2

6. Question : Indicate whether the statement presented is true or false. A strategy that focuses on keeping and improving relationships with current customers is called relationship marketing. 7. Question : What is the term for the delegation of authority to employees to solve customers’ problems quickly- usually by the first person the customer notifies regarding a problem? Question 8. Question : Indicate whether the statement presented is true or false. Tim’s Telemarketing Service is using creative tactics to get prospective customers to buy a product they may or may not need. This is known as the relationship concept. 9. Question : Indicate whether the statement presented is true or false. A specially designed phone room used to conduct telephone interviewing is known as a central-location telephone facility. 10. Question : Indicate whether the statement presented is true or false. A sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample is a non-probability sample.