AB 219 Quiz 1 AB 219 Quiz 1

AB 219 Quiz 1
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AB 219 Quiz 1
1.
Question :
Indicate whether the statement presented is true
or false. The Internet is an important resource for gathering
competitive intelligence, but non-computer sources such as company
salespeople, industry experts, and Uniform Commercial Code filings can
be equally valuable.
2.
Question :
What is the philosophy that focuses on the
internal capabilities of the firm rather than on the desires and needs of
the marketplace?
3.
Question :
Indicate whether the statement presented is true
or false. The system most commonly used for gathering marketing
information is called an information processing system.
4.
Question :
Which definition below describes secondary data?
5.
Question :
What is the term that refers to a companywide
business strategy designed to optimize profitability, revenue, and
customer satisfaction by focusing on precise customer groups?