AB 219 All Assignments AB 219 All Assignments | Page 4

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AB 219 Quiz 2
1.
Question :
Which of the following best represents a
formidable brand reputation in relationship to SWOT?
2.
Question :
What is the term for a marketing strategy that
tries to increase market share among existing customers?
3.
Question :
Which of the following represents an
unconvincing brand reputation in relationship to SWOT Analysis?
4.
Question :
What is the term for a written document that
serves as a guidebook of marketing activities for the marketing
manager?