AB 219 All Assignments AB 219 All Assignments | Page 3

5.
Question :
What is the term that refers to a companywide
business strategy designed to optimize profitability, revenue, and
customer satisfaction by focusing on precise customer groups?
6.
Question :
Indicate whether the statement presented is true
or false. A strategy that focuses on keeping and improving
relationships with current customers is called relationship marketing.
7.
Question :
What is the term for the delegation of authority
to employees to solve customers’ problems quickly- usually by the first
person the customer notifies regarding a problem?
Question 8. Question :
Indicate whether the statement
presented is true or false. Tim’s Telemarketing Service is using creative
tactics to get prospective customers to buy a product they may or may
not need. This is known as the relationship concept.
9.
Question :
Indicate whether the statement presented is true
or false. A specially designed phone room used to conduct telephone
interviewing is known as a central-location telephone facility.
10.
Question :
Indicate whether the statement presented is true
or false. A sample arranged in such a way that every element of the
population has an equal chance of being selected as part of the sample
is a non-probability sample.
AB 219 Quiz 2