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essay involves investigating the topic, analyzing your findings, and supplying a solution or a suggestion to address the problem or task, and supporting your position.

Part 2. Sales Projections: You will use a template( Excel file) located in Doc Sharing to computehow much you think you will sell the first 3 months; 6 months, and 1 year? Show how you did the math in your answer.

Part 1. Expository Essay: Describe what your products and / or services will be and the pricingstrategy involved for your chosen business. Please respond to the following Checklist items:

Provide an introductory paragraph to explain your business briefly and the intention in writing this paper.

Describe what your business will be selling; Describe the products and / or services( name 3 – 4 main ones) and the value proposition. Based on your research of the competition, describe the competition’ s product / service and provide the price. Then describe the pricing strategy you will

use and how the competition’ s prices have affected your competitiveness in the marketplace.

Pricing Strategies

Penetration Pricing = Pricing below normal, long-term price to gain market share.