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essay involves investigating the topic , analyzing your findings , and supplying a solution or a suggestion to address the problem or task , and supporting your position .

Part 2 . Sales Projections : You will use a template ( Excel file ) located in Doc Sharing to computehow much you think you will sell the first 3 months ; 6 months , and 1 year ? Show how you did the math in your answer .

Part 1 . Expository Essay : Describe what your products and / or services will be and the pricingstrategy involved for your chosen business . Please respond to the following Checklist items :

Provide an introductory paragraph to explain your business briefly and the intention in writing this paper .

Describe what your business will be selling ; Describe the products and / or services ( name 3 – 4 main ones ) and the value proposition . Based on your research of the competition , describe the competition ’ s product / service and provide the price . Then describe the pricing strategy you will

use and how the competition ’ s prices have affected your competitiveness in the marketplace .

Pricing Strategies

Penetration Pricing = Pricing below normal , long-term price to gain market share .