AB 209 all Assignments AB 209 all Assignments | Page 11

Part 1. Expository Essay:In this Assignment you will respond using an
expository essay format. Anexpository essay involves investigating the
topic, analyzing your findings, and supplying a solution or a suggestion
to address the problem or task, and supporting your position.
Part 2. Sales Projections:You will use a template (Excel file) located in
Doc Sharing to computehow much you think you will sell the first 3
months; 6 months, and 1 year? Show how you did the math in your
answer.
Part 1. Expository Essay:Describe what your products and/or services
will be and the pricingstrategy involved for your chosen business.
Please respond to the following Checklist items:
Provide an introductory paragraph to explain your business briefly and
the intention in writing this paper.
Describe what your business will be selling; Describe the products
and/or services (name 3–4 main ones) and the value proposition. Based
on your research of the competition, describe the competition’s
product/service and provide the price. Then describe the pricing
strategy you will
use and how the competition’s prices have affected your
competitiveness in the marketplace.
Pricing Strategies
Penetration Pricing = Pricing below normal, long-term price to gain
market share.
Skimming Pricing =Pricing an item high in the short term to capture the
prestige market?helps torecover start-up costs.