//// WHO WE ARE
Analysis of every event
Understanding of every option
We are experts in delivering consumer
insight into people’s awareness, attitudes,
perceptions and behaviour relating to sports
and sponsorship properties. This can be done
via our syndicated international sponsorship
‘tracker’ Sportscope or through specific
ad-hoc market research studies that can
size markets or measure shifting trends
over time. Furthermore, Sportscope will
give insight and track over time consumer
awareness, brand disposition, consideration
and consumption giving a picture of how
sponsorship activity is driving the bottomline.
As with everything we do, KantarSport
takes a holistic view in order to provide
meaningful, actionable outputs. This means
working closely with rights holders, sporting
federations, clubs, teams and sponsors
worldwide, from FIFA to F1 and from the
O2 to U2. Every client is offered their own
dedicated account manager whose sole task
is to analyse and make sense of the research
results and advise or recommend future
actions.
But our capabilities don’t stop there. There’s
also our proprietary TRI*M package that
can analyse the spectator experience in
its totality, from journey to the venue,
attitudes to the event, absorption of sponsor
messages and even half time or interval
refreshments. The key to these results are
that they use tried and tested methodology
involving millions of interviews for hundreds
of companies so that your results are given
comparables and context.
In this way, we drive insights into sports
sponsorship that are not only credible and
measurable; they are also able to influence
brand and consumer behaviour through
better sponsorship activity, thereby driving
real business benefit.