A World of Intelligence UK | Page 13

//// WHO WE ARE Analysis of every event Understanding of every option We are experts in delivering consumer insight into people’s awareness, attitudes, perceptions and behaviour relating to sports and sponsorship properties. This can be done via our syndicated international sponsorship ‘tracker’ Sportscope or through specific ad-hoc market research studies that can size markets or measure shifting trends over time. Furthermore, Sportscope will give insight and track over time consumer awareness, brand disposition, consideration and consumption giving a picture of how sponsorship activity is driving the bottomline. As with everything we do, KantarSport takes a holistic view in order to provide meaningful, actionable outputs. This means working closely with rights holders, sporting federations, clubs, teams and sponsors worldwide, from FIFA to F1 and from the O2 to U2. Every client is offered their own dedicated account manager whose sole task is to analyse and make sense of the research results and advise or recommend future actions. But our capabilities don’t stop there. There’s also our proprietary TRI*M package that can analyse the spectator experience in its totality, from journey to the venue, attitudes to the event, absorption of sponsor messages and even half time or interval refreshments. The key to these results are that they use tried and tested methodology involving millions of interviews for hundreds of companies so that your results are given comparables and context. In this way, we drive insights into sports sponsorship that are not only credible and measurable; they are also able to influence brand and consumer behaviour through better sponsorship activity, thereby driving real business benefit.