//// SPORT EXPERTISE
Game
changing research and
insight
To say that the sport and sponsorship
sector plays to its own set of rules is an
understatement. The challenges and
opportunities it throws up are unique,
demanding a specialist approach.
That’s where KantarSport comes in: Kantar
Media’s dedicated media and market
research offering that combines specialist
knowledge with global resources to deliver
valuable insights to sponsors, rights holders
and everyone in-between. By adapting
the ground-breaking tools and research
expertise within the wider Kantar group,
whilst adding our own expertise and clientperspective, we are able to answer our
clients questions about what will happen
tomorrow as well as what has happened, and
can be done better, today.
Skills for every sport
Firstly, we offer Sportsi, which automatically
spots, measures and analyses the presence
of every pre-selected image on TV, including
its size, length and type of exposure.
Additionally, our experience in scouring
the press for sponsorship references gives
perfect context ? H ?\?[ ????H ?[??YYXH ???[??X\?[?? K??]?\??\????\?\???[?]?[??[?]?[ X][?? ?????\? ?\?[??H[? H?\??[?[??Y?][ ?\?K???H]?H]?[?Y HX\??]8?&\?[???Y ?[??Y]]?X]Y ?X?[?]?[?? ?\?[B?? ?\X?H H\^?\?X[?X[\ ??X??? \?]?\?X?[??[?? ?X?K??H\?H???[ ????[?? ?]?[?\?YYXx?&\?X\??] [XY[?????X[YYXH\?[?[?? ]??H[?[?[ \?\?\???\??[Y??H ??X]HH?X\?\??X? \?H? H[?? Y[??K ??H[? ?XX??? ???X[YYXH[? ??[? ?????\ ??X??\?? ??[?\??Y[??]?\? \? H [?\]YB?? ? [?] H ? ?X??[?YX\?\?H H \?K?\? ?X?][? ?\???H[?] ] YH ? ?Y[???[??[?K??Y][?X[?H ?^\? ]8?&\? HX\?H?] ??X?]\?B?]\? H[?Y\ ??[ [?\??[?[??[? \??X?]?H??\? [?K[? B?X??\?? ^H]?H ?[?Z?\?H[?[ ]X?[??? ? ]Y ? ?X?[\?? ?[ YK??^ [??[?\??[?[?? ? \?H[?]?[?? ?\??X?\???