99 Stories | Page 52

Tangguh joined 99designs for the humble purpose of having fun and making a little extra money. But what started as a side project has become a major source of income, having won nearly one hundred contests to date with several repeat clients. Tangguh’s artistic style and inventive illustrations keep clients coming back for more. But his real hook is his ability to understand the power of great design. “Through design it’s easy to distinguish between a quality newspaper and a ‘cheap paper.’ Or distinguish between a small company and a bona fide company.” BATHI Tangguh Karya Designer since: 2010 Location: Indonesia Art has always been a huge part of While he’s inspired by a range of things including Tangguh’s life. His uncle, also an artist, books, movies and the work of David Smith, many of introduced Tangguh to the world of art as Tangguh’s designs are inspired Yogyakarta’s culture in a kid. Growing up in the creative city of celebration of his hometown. He calls the influence of Yogyakarta, India, Tangguh’s love for the Yogyakarta “the influence of spirit” in his work. arts only flourished as he grew older, and However, Tangguh’s biggest source of inspiration he eventually decided to pursue the field remains his son; “For me he is the most beautiful.” It’s of graphic design. always great to see art and life collide.