99 Stories | Page 46

Name Collins Paris Company Paleo Baking Company Meet Hannah. She's a marketing and business consultant based out of the greater Minneapolis-St.Paul Area. Her entire life, she had been on a quest to enjoy her favorite baked goods in a healthy way. Having suffered from autoimmune symptoms all her life, she eventually discovered the Paleo Diet which includes only Name Ramona Werst Company Backyard Genie Ramona Werst wanted to make backyard gardening easier for people. After all, the idea of creating an edible garden all on your own can be intimidating if you’re just getting started. So Ramona identified the necessary garden starter tools and created a 3-piece set of tools whole, natural foods. While still tending to her day job, she founded Paleo Baking Company in 2012 with the dream of sharing her delicious mixes with the rest of the world. In 2014, Collins Paris took over the company and moved the operations to Seattle, Washington. He knew they needed a new brand and a fresh look for the company. That's when they turned to 99designs for a logo to use in their branding and their packaging. With the logo in place, Paleo was able to start selling their products online and in select stores. But their experience with 99designs didn’t stop there. They received such good feedback on the logo that Collins ran a packaging contest shortly after, giving Paleo the signature look they’re now known for. We’d give up Hot Cheetos for them, wouldn’t you? for the gardening beginner. Voilà —you’ve got the Backyard Genie! Not only did Ramona use 99designs to create her logo and cute genie mascot, but she finalized packaging for the garden set too. Then, on the heels of her successful product launch, Ramona started the Backyard Genie blog to continue helping those in need with all their gardening queries. Wait — there’s more! Ramona even branched into kitchen tools (Kitchen Genie) and created a 3rd contest for product packaging a year later! Judging from the number of contests and 1:1 projects she’s already run, we bet we’ll be seeing more of Ramona in the future…