Our Strategy 2017–2021
2
y 2021, there will be a consistent
B
overarching approach to coaching systems
that delivers a fit for purpose workforce
that better reflects society.
We will support partners to recruit, develop and
retain a diverse coaching workforce that better
reflects society and inspires an active nation.
What this means:
• We will broaden our horizons and increase the
range of partners we work with. We want to
enable delivery of a diverse coaching workforce
across the physical activity, health, education and
sporting landscapes.
• Once they’re on board, we’ll provide partners
with a high quality consulting service to drive
improvements in their workforce.
• To help our support stretch even further,
we’ll deliver a range of Partner events with
tailored support to meet the needs of different
organisations.
Case study
Danielle Guy got into running after
hearing about the NHS’s ‘Couch to 5K’
programme – completely changing her
attitude towards running forever.
Danielle Gu
y
From 5K, Danielle went on to
challenge herself against the 10K, half and full
marathon distances. She then decided to start a ladies-only
running group in Cambridge, sharing her new-found passion for
running with other women.
Living Sport, the county sports partnership for Cambridgeshire
and Peterborough, funded training courses for Danielle and
two friends to become qualified Leaders in Running Fitness
through England Athletics.
As the running group grew – attracting 50 women at least once
a week – Danielle recruited two more leaders to coach extra
sessions.
Danielle says: “Leading sessions has been incredibly
motivational for me. There’s very little chance I would head
out on my own for a run at 7.30pm on a cold, dark winter’s
evening, but knowing there is a group waiting for you makes it
an easy decision.
“I have also grown in confidence through leading sessions and
feel part of a really great community of like-minded women
who never fail to surprise and impress me.”