1
y 2021, we will raise the profile of
B
coaching so that it is recognised for the
wider benefits it brings to society and
individuals.
What this means:
• We’ll work to make sure that coaching is
recognised not only for its value in competitive
sport, but for the wider benefits of physical and
mental well-being, and individual, social and
economic development.
• We’ll lead the coaching community to be a key
voice within the sport and physical activity
landscape.
• We’ll celebrate coaches and coaching at all levels.
Case study
Kieran Henderson completed over
Kieran Hen
derson
500 hours of volunteering with the
Aberdeen Football Club Community
Trust (AFCCT), working across a
number of projects, including at the
AFCCT’s football centres, where he helped young
people from the city of Aberdeen improve their
football skills.
He also coached on the AFCCT’s dementia-
friendly programme, supporting those affected by
dementia with physical activity sessions: namely
health walks and ‘TechnoGym’ classes.
At the AFCCT Equity