911@50 Media kit November 2013 | Page 2

1. Our mission 911@50 The most comprehensive tribute to the 911 WWW.911AT50.COM 1963-2013 (ON LINE) (PRINT) ISSN 1986-4560 WWW.911AT50.COM 50th Anniversary ISSN 1986-4569 2 911@50 is a one-off digital publication dedicated exclusively to the Porsche 911. It is addressed to Porsche 911 owners and enthusiasts who will enjoy it in their free time and use it as a future reference to their car’s needs. Everything in this special 911 tribute is designed as if “Porsche approved”. The 911 is so special amongst sports cars because it’s philosophy is so unique. “It is wrong to build a car with the engine in the back” is what everybody said at the time. Ferry Porsche wasn’t “everybody” so he begged to differ. He managed to stay focused on the advantages of having the engine located behind the rear axle and created a masterpiece that is still cherished after 50 years in production. We believe that the best tribute to the 911 has to have a little special something of its unique philosophy. That’s why we chose a different path than almost every other publisher: the digital format of the magazine. We have a very long history with publishing innovations (read About us) and now is the time to lead again. We invite you to be a part of this new era in publishing that has begun.