There is no excuse for not using spell-check, and even if we are not English majors. Having a complete look at misspellings and grammatical mistakes in your press release. Sometimes you can consciously turn away readers because of those common mistakes.
Contact Information
Have you ever wonder why people do not call you? Did you make sure that the contact details you gave are all correct? Remember to provide accurate contact information at the bottom of every press release so that reporters and customers can follow up with you and your news.
Newsworthy Headline and Summary
This is the first thing you should type, and it should be the last item that you check before submitting your release. Ensure that the headline and summary of your press release have the newsworthy elements for publication such as: the subject, the active verb of the subject, the up-to-date news information and the recency of the story.