There is no excuse for not using spell-check , and even if we are not English majors . Having a complete look at misspellings and grammatical mistakes in your press release . Sometimes you can consciously turn away readers because of those common mistakes .
Contact Information
Have you ever wonder why people do not call you ? Did you make sure that the contact details you gave are all correct ? Remember to provide accurate contact information at the bottom of every press release so that reporters and customers can follow up with you and your news .
Newsworthy Headline and Summary
This is the first thing you should type , and it should be the last item that you check before submitting your release . Ensure that the headline and summary of your press release have the newsworthy elements for publication such as : the subject , the active verb of the subject , the up-to-date news information and the recency of the story .