8 Things to Double-check Before Submitting a Press Release
You take the effort to write a press release and want it to be accepted quickly after submitting . Before taking the submitting step , you should spend a little time to double-check your release to ensure it includes elements of a standard press release and not make common mistakes . Did you miss any details , essential keywords or the desired call-to-action ? Is your headline newsworthy enough for publication ?
We sometimes think that our press release is good enough , but it then is rejected . How do we know whether we have written a news release impressive enough to the public ?
Double-check is a hard task , and it just holds you a short time , but it does make a difference .
We have a checklist of things that helps you to take your press release into consideration and ascertain that it is adequate for submission .
Details , Statistics , and Facts
All your given information are substantiated with reliable sources . Check all the numbers and stats carefully . Write and spelled names and brands correctly .
Clarity , Coherence , and Consistency
Proofread your press release very carefully and ensure its content to its entirety is easily understood because not everyone can comprehend what you write though how easy it is to read and understand .
Anchor Keyword Links
Although your links actually work , linking to a wrong page or a broken link can cause complication for both of you and your viewers . So test out all the links before clicking the submit button .
Over-optimization
After all the hard work you ’ ve put into determining what your keyword ( s ) is to ascertain that they are distributed and put into your press release for maximum on-page SEO . You should not add many keywords in your release ( keywords should only be 2-3 % of total word count ) and ensure that you use a variety of synonymous keywords so that your customers can search and find your brand quickly by provided keywords .
Press Release Format
Most websites obey a standard press release sample , so remember to format your press release content into several paragraphs , use spaces and hyphens appropriately . Do not leave extra spacing for no clear reason so that it is adequate for any website .
Spelling , Grammar , and Punctuation