8 takeaways on Back to school Back_to_School_2018_JLL_Survey_Results | Page 4

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Kids opinions matter, with almost 75% helping to decide where and what
is bought for back-to-school
More than one-third (37.7%) of kids help their parents choose what product
or brand to buy; 20% choose both where and what to buy; 7% do their own
shopping; 26.8% did not have any input in back-to-school shopping.
Parents this year will spend less money on clothing and more money on
stationery and supplies.
Nearly half of of parents (48.9%) will spend most of their budget on clothes,
shoes and accessories for school, compared to 56.6% last year. Another 32.5%
will spend mostly on school supplies and stationery, compared to 27.2%
last year. About 6.7% will spend most of their budget on books; 6.3% on
electronics and 5.1% on dorm room essentials.
Methodology: Survey questions were asked of
more than 1,000 parents of school-age children
in the U.S. The survey was conducted in July of
2018.