8 Figure Funnel Formula 8 Figure Funnel Formula | Page 18

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Some people call this a “soft sale”, but the reality is that you tell a story, provide value and in
the mix mention or link to something that you can earn a commission from, but its done while
helping your subscribers understand something or fix a problem they might be having.
Usually these types of emails don’t register as “sales” emails and result in very few unsubscribes.
4. Use the PS strategy – Here’s a little secret that we use in our emails that really helps bring
attention to your money links, but also does not feel like a big sales pitch.
Lets take a look at an example email here using what we call the PS stealth strategy:
Dear Frank,
We’re so happy that you joined our community and are allowing us to help you learn Internet
Marketing.
For so long now we’ve been dedicated to helping people just like you learn how to properly
build, grow and scale their own online businesses.
…. We do realize, however, that sometimes you need tools and resources that can help you grow
faster and more efficiently.
In the next few weeks we will be outlining some of those resources and tools and how we go
about using them in our business.
Our real goal is to give you a blueprint of everything we are doing so that you can simply follow
along.
…. I can promise you no stone will be left unturned.
We will continue to be here for you every step of the way as hopefully the best resource you
have for learning.
- Your Name
PS: I simply can’t wait until next week to show you this. This is the software we use to automate
our Facebook Advertising. Check it out before anyone else see’s it next week.
Ok so if you look at the above email example you can clearly see the email itself was written to
add VALUE and build RAPPORT, but at the end we left a little PS that is a link to an offer or funnel
that we can generate commissions from if people take action.