8 Figure Funnel Formula 8 Figure Funnel Formula | Page 16

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2. Once you’ve selected your auto-responder you need to setup follow-up campaigns. Now
the follow-up campaigns are emails that are sent out to anyone who subscribes to your email list
“automatically”. This is a great way to generate revenue, create brand recognition and ultimately
make sure that your subscribers are communicated with on an ongoing basis. I usually setup at
least a 60-day follow up series for any offer or funnel that I release prior to sending any traffic to
it.
The reason I do this is I know the power and the value of the follow up series and how it can
transform a campaign from negative ROI to a very positive ROI.
You can choose to have your emails sent out a specific number of days after one another and
even choose the times that they are sent to the prospects. My usual formula for my auto-
responders looks something like this:
Day 0 – Instantly send a welcome message
Day 1 – Send a branding message (welcoming and thanking them for joining)
Day 3 – Send a follow up message asking a question
Day 5 – Send a training video to add more value
Day 7 – Send a promotional offer that adds value to the original offer they purchased or got for
free (the lead magnet).
After day 7 I usually do my auto-responder series by looking at them as weeklong promotions.