8 Figure Funnel Formula 8 Figure Funnel Formula | Page 11

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There are some advantages to using videos to make your sales presentation:
1. Videos can be very engaging and give you the ability to demonstrate what you are asking
prospects to purchase. Think about it as your own slot on a show like “QVC” where you get to
discuss exactly why someone should purchase your product.
2. Usually you can build a great deal of trust in the prospect that they know exactly what they are
getting before they make their purchase.
3. Many people are visual which means they simply need to see something before making
a purchase. Words on the page are still very important to conversions, but for some people
purchasing something without seeing it simply isn’t going to happen.
4. You can engage your audience for longer periods of time, which increases your conversion
rates if done properly.
If you are doing a VSL funnel it’s very important to have the following items in place
before sitting down to write the sales copy on the page:
1. What is your main product you are selling?
2. What is the main “hook” that will make people want to purchase your product?
3. What is your “upsell offer”, again this is important because it increases the average customer
value. In today’s world where marketing costs are constantly going up this piece of the funnel is
an absolute must in most cases to product a positive ROI.
4. You’ll want to identify the hook for your upsell and tell the potential customers why it
enhances or increases the value of the initial product they purchased.
5. Always identify your delivery method of the product they are purchasing and test it before
setting your funnel live.
6. The most important piece of the puzzle is having a good video editor to put your words into
the video and make it engaging. If your video falls flat it won’t matter that the copy is great
because people will simply leave the page. You can find good video editors on fiverr.com and
upwork.com as well.
Again if you use ClickFunnels in most cases you can do all of this right inside the same platform
so it’s relatively simple to put together once you have all the pieces created and ready to deploy.
There are other types of funnels that you can consider using like Webinar Funnels and
Membership Funnels, however, for most people starting off the funnel types we’ve reviewed are
usually the ones to use to start your online business.