6 Reasons why B2B Manufacturing Companies need Marketing Automation 6 Reasons why B2B Manufacturing Companies need Mar | Page 2

“Stats suggest that:
Research conducted by the Content Marketing Institute once found that while 55% of
B2B companies were now using marketing automation, only 30% of manufacturers had
added it to their marketing toolkit.”
3. Improving sales and marketing alignment, efficiencies: Integrating marketing
automation with CRM for instance eliminates manual processes and helps streamline
activities
4. Optimizing the overall customer journey and CX: Marketing Automation offers
marketers in manufacturing a stronger chance at planning a seamless customer journey
across multiple platforms and touchpoints. It enables better lead targeting at the top of
the sales funnel to a smoother email marketing campaign process. Furthermore, when
you customize your marketing automation tool it can lead to timely execution of
campaigns while also helping to reduce the time taken to plan and execute campaigns
across buying stages: from lead nurturing campaigns for mid-funnel prospects to
campaigns that are specifically needed to drive conversions of those leads at the bottom
of the funnel.
A Marketing Automation software can help marketers in manufacturing run a successful
ongoing contact program at scale.
5. Real-time analytics and reporting: Marketing Automation provides detailed reports
on the performance of every campaign. Marketers in manufacturing can use this to
identify what is working and what isn’t as also the ROI on marketing investments.
6. Better Partner Management: Manufacturing companies need to manage
relationships with their channel partners. A good relationship helps have a smooth
supply chain. Marketing Automation helps manage these complex relationships at scale
by automating all the communications, reminders and other notifications based on pre-
defined triggers.