6 Reasons why B2B Manufacturing Companies need Marketing Automation 6 Reasons why B2B Manufacturing Companies need Mar

6 Reasons why B2B Manufacturing Companies need Marketing Automation
Marketing automation has revolutionized the way many industries and business sectors
manage their marketing efforts. The B2B manufacturing industry, though heavily
automated on the shop floor, may not have made the most of embracing automation for
their sales and marketing activities. Yet. To compete in the digital environment where
customers live (and buy)- B2B manufacturers need to kick off their marketing
technology stack with a marketing automation tool.
“B2B buyers are increasingly expecting a ‘B2C buying experience’ from vendors
According to a study by Google, 71% of B2B decisions makers research on a product
online. This makes it more important to shift focus from traditional marketing methods
and adopt strong digital marketing strategies to woo online customers.”
Complete Article Available at https://www.martechadvisor.com/articles/marketing-
automation-2/6-reasons-why-b2b-manufacturing-companies-need-marketing-
automation/
Here are 6 compelling reasons why marketing automation is a basic need for every
B2B manufacturer:
1. Improved conversion: Lead scoring - Marketing Automation can improve lead
scoring which in turn can ensure the sales team gets a set list of qualified leads to work
on. This can serve as a major win for manufacturing firms who have several distribution
channels.
2. Stronger Understanding of the Buyer Persona to Understand Shift in Buying
Behavior: Buyers today want a more personalized experience and marketers across
industries are striving to give them just that. Marketing Automation can allow
manufacturing industry marketers to use forms, customer content and improved
workflows to understand their online buyer’s persona, their current challenges and
which stage of their buying journey they are currently at.