5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 15

5INSTAGRAM MARKETING SECRETS
Highlight different uses of your product
If your brand has more than one product on offer, it’s likely that each has a different purpose.
For example, in the cosmetics industry, brands tend to have multiple products specialized for
unique functions such as anti-aging, make-up or hair care.
Ideally, each singular purpose should be addressed through a separate Instagram page.
Take a look at the diversity of L’Oreal’s Instagram accounts:
Target geographical spread
Unless your brand is hyperlocal, your customers will be located in different areas with different
interests, experiences, and lifestyle.
14