5 Instagram Marketing Secrets Successful Brands Don’t Want You To Kno 5_Instagram_Marketing_Secrets | Page 14

5INSTAGRAM MARKETING SECRETS
Run Multiple Highly-Targeted Accounts
Attempting to target all your customers from one Instagram account is ineffective.
Most brands have multiple buyer-personas to appease. Trying to accomplish such a
monumental task from one account increases the risk of isolating certain groups and adds
clutter to your page.
Here’s how you can solve this:
Create multiple Instagram accounts to segregate customer-acquisition into highly-targeted
channels where you can better address the fears, challenges, and pain points of each persona.
Here are some ideas on what content to host on additional accounts:
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