3rd Year Special Annual Double Issue Vol 4 Issue 1 & 2 Jan - Apr 2 3rd Year Special Annual Double Issue Vol 4 Issue | Page 52

Journalist, she is a trained
mountaineer
from
NIM,
Uttarkashi and regularly goes
climbing
in
Uttarakhand,
Arunachal,
Himachal
and
Ladakh. She volunteered with
the Tata Relief Committee
for relief operations in Uttarkashi,
Uttarakhand and only recently
did
an
expedition
to
Kilimanjaro under the hash tag
#climbing4acause - India’s first
inclusive expedition to Mt.
Kilimanjaro with two blind
climbers
accompanied
by
three able-bodied and trained
climbers. Anusha has founded
Summiting4Hope (S4H), a social
initiative that has been raising
funds for causes through various
adventure activities. In the last
2 years, S4H has dedicated its
energies towards promoting
inclusion of persons with
disability in the Outdoors. Anusha
shared
her
very
unique
Kilimanjaro experience with us at
the convention.
52
Two more business relevant
sessions were of immense
importance to the delegates and
were presented by Brain Almeida
and Anubhav Roy.
Brian Almeida’s, a serial entre-
preneur and business leader
emphasized
on
need
for
Customer Loyalty with his
Fortune 100 Companies work
experience, helping them bring
the ‘Customer’ back into focus
and center of business, through
a focus on customer insight and
using customer data at their
disposal to build a loyal
customer base.
Customer loyalty is directly
proportional to quality and
emphasized
on
customer
satisfaction,
the
key
to
developing a loyal customer. He
stressed on key basic influencers
of customer loyalty and apply
to the travel trade, he added
relationship marketing and how
does one keep in touch with
Vol 4 | Issue 1 |Jan - Feb 2019