with more nights booked on the Forgotten Coast vs the competition. This, in turn, translated into enhanced revenue performance for our homeowners. Not only are we ahead of ourselves in RevPAR compared to the same time last year, but we’ re ahead of the Market in the metric by 11 %— a truly remarkable achievement for our homeowners and ourselves. RevPAR is the most important Key Performance Indicator, as it balances ADR and Occupancy, leading to optimal returns.
A Time to Invest. A Time to Get Creative. As mentioned, our success in Q2 is also due to the efforts of our Revenue Management and Marketing teams. Over the years, we’ ve made tremendous investments in our revenue management toolset, including our automated pricing software. On the Marketing side, guests are now enjoying the benefits of our new, state-of-the-art website. These are investments we’ ve made over the last few years, and they are now paying off for our homeowners.
Our Marketing team also expanded its strategies in Q2, partnering with high-profile influencers— most notably, Hannah Brown from the Bachelorette franchise, who hosted her bachelorette party at one of our homes on the Emerald Coast last spring. The event garnered national attention, with feature articles in both PEOPLE Magazine and the Robb Report. It also resulted in a tremendous spike in traffic to the new 360 Blue website, benefiting all of our homeowners.
I hope you find our Q2 Report informative. I’ ll be sending you our Q3 installment in October, so please be on the lookout. Once again, thank you. We could not have achieved this success without you, our realtor partner.
Kindest regards,
Alex Curry DIRECTOR OF BUSINESS DEVELOPMENT
04 360 BLUE • FORGOTTEN COAST • 2025 Q2 REVIEW