Performance Overview
Greetings Realtor Partner:
On behalf of the Business Development team, I hope you are enjoying a prosperous summer season. Attached is the Q2 Realtor Report. Within it, you’ ll find a number of key metrics on the local vacation rental market that I hope you and your clients will find helpful. Data tells a story. It shows us where we are, where we’ re going, and where we’ ve been.
360 Blue vs The Market As you know, we are in a market environment where the supply of vacation home rentals exceeds demand. This has put downward pressure on rates. In spite of the challenge, however, 360 Blue handily outperformed the Market compared to the same time last year( STLY):
360 Blue VS STLY:
• Average Daily Rates( ADR): Up 3 %
• Revenue per Available Room( RevPAR): Up 3 %
• Occupancy: Down 1 %
The Market VS TLY
• Average Daily Rates( ADR): Down 2 %
• Revenue per Available Room( RevPAR): Down 8 %
• Occupancy Down 9 %
The performance disparity can be attributed to our Revenue Management and Marketing teams’ efforts. It’ s also, in part, the result of our reduction in our minimum length of stay( MLOS) requirements here on the Forgotten Coast.
We have recently observed a couple of significant shifts in consumer behavior. First, guests are more price sensitive this year. Second, they appreciate the flexibility offered by a reduced MLOS.
In response, we reduced our MLOS requirements to three nights for all our unrestricted homes. We made the move in March, earlier than we ever have before. The decision— driven by market data— was made to ensure we stayed competitive. And it was the right call. Guests responded
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360 BLUE • FORGOTTEN COAST • 2025 Q2 REVIEW 03